Their products are wonderful, if you haven't tried them! I hope their company will not be hurt by the honey bee crisis.
Burt's Bees lobbies for clearer guidelines on naturals
By Simon Pitman
5/16/2007 - Natural and organic personal care provider Burt's Bees says it is aiming to tackle widespread confusion over natural cosmetic products by introducing a new industry standard for the US market.
The company says it wants to establish 'a definition about what is and isn't natural' by working with both competitors and the industry as a whole in an effort to make things easier for the consumer and to clear up confusion.
The company aims to establish a definition that holds 'natural to the highest possible standards'.
Burt's Bees says that its actions have been supported by a recent consumer study, conducted by TSC, that shows just how confused consumers are regarding natural personal care products and the assumed standards for the sector.
The company is targeting the fact that in the United States there is currently no official regulation for natural or organic personal care products, leaving consumers vulnerable and the industry wide open to dubious claims.
The survey questioned in detail the general perception of natural personal care products across a wide range of US females that use natural personal care products on a regular basis.
The results of the survey threw up a number of interesting statistics, including the fact that 78 per cent of American women either thought that natural personal care products were regulated or were not sure if they were regulated.
Likewise, an overwhelming 97 per cent thought that natural personal care products should definitely be regulated.
"Since natural personal care is not currently regulated, Burts Bees is setting the natural standard to help create a universally recognized and regulated guideline to define 'natural' personal care products," a company spokesperson said.
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